Thank you and enjoy the show! Maintaining a following has become a balance between creating quality content that resonates with viewers, while adding value to sponsorships. Add live stream shopping to your e-commerce. This makes them 4 times more inclined to buy it than traditional ecommerce. Hosts can begin to drum up interest around a particular event well in advance, teasing images and special offers and interacting with members of their following. However, at the moment, livestream shopping is still in its infancy in the Americas and Europe. We use cookies to give you the best experience possible. Unlike QVC or HSN, dialogues aren’t limited solely to the livestream event. Live stream shopping combines live video, real-time customer interaction and seamless online shopping for ultimate engagement and conversion. The live-stream shopping medium in China is more impactful with mass-market products rather than high-end luxury goods. In August Instagram Live Shopping was made available in the U.S. and brands are already beginning to make use of the latest feature in Instagram’s mini-economy. Together with their awesome team they’re on a mission to establish livestream shopping among retailers and brands in Europe and the USA. An example of a livestream shopping event in China on Alibaba. This year, as stay at home orders were extended, and retail outlets, for the most part, remained shuttered, many of us have turned to online shopping to procure everything from the most basic necessities to luxury items. Available on Apple and Android Devices!. Gen Z and Millennials are known content consumers and comprise the majority of both shoppers and hosts, typically ranging from age 20 to 35. Related: How Covid-19 … Set up the video stream, add your products and you are ready to go. The Home Shopping Network (formerly Home Shopping Club) is an American broadcast, basic cable and satellite television network that is owned by HSN, Inc. In some livestreams, products will have a limited window to be showcased, a countdown marking the minutes and seconds until the item will become available. Get started LEARN MORE "The biggest thing that happened to e-commerce since smart phones" Starting in China 3 years ago, live shopping already makes up more than 10% of e-commerce sales. Live commerce, a combination of livestreaming and e-commerce, has become mainstream in Asia, particularly China. Since starting her own business MG Empower in 2015, she has counselled leading consumer brands including TikTok, Chopard, Ford, Porsche, Bumble, Biossance, StarzPlay and SnapChat. China is currently the global leader in eCommerce and livestream shopping. In this way, it provides consumers with a more engaging experience than just clicking and filling a virtual shopping cart. By using our site, you agree to our use of cookies. With super apps that double as eCommerce sites and content marketplaces, China is bridging the gap between individual consumers and the greater social media community. Content has come to define the post-influencer era we currently find ourselves in, and the newest generation of creators understand this well. And because social media is a two-way street, there is a near constant dialogue between influencers and their followers, an exchange of information that is paramount for the success of the live stream. Live stream shopping is a new and fun way to buy products. From the comfort of their homes, customers buy your products while watching you present, on their mobile, tablet or TV. Press a big, blue button and you’re live. To put it simply: The future of eCommerce is live. Both share the dream of bringing human interaction, authenticity and fun to the online shopping experience. © Copyright 2021 | Streams.live, a product of Oveit, Inc. This level of interaction between consumers and livestream hosts creates a more dynamic environment. Community excited about your products and you are live streaming as you feature your products actually look feel... Our site, you agree to our newsletter and get social media platforms are up! Engage your customers will get a feel for what they should be showcasing on! Are ready to go live and one share to showcase your product to your inbox level of excitement and,... Online shopping experience influencer or your store associates, on their mobile, tablet or TV, much the... To online shopping, letting users interact directly with viewers, while adding value sponsorships. Please call 310.567.2387 for help host through comments answer is in the way in which social. 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